OUR TEAM

UNIQUE APPROACH
At P1 Adventures, our people are the heart of every experience. We work with a dedicated team of more than 35 professional instructors, many of whom have been part of our journey for over 12 years. Their experience, passion and ability to connect with people ensure that every guest feels confident, inspired and well guided from the first briefing to the final lap.
Our instructors meet every customer in person and guide them through each car and experience with a clear focus on safety, professionalism and enjoyment. Whether it’s a first-time track driver or a seasoned enthusiast, our goal is always the same: to deliver an unforgettable supercar experience in a controlled and trusted environment.
PEOPLE FIRST
Our team of long-term instructors ensures every guest feels confident, safe and inspired on track.
What we deliver
People, passion and precision behind every lap
Track Expertise
20,000+ drive-yourself experiences delivered.
One of Europe’s most experienced providers of premium supercar driving experiences.
Trusted Platform
Backed by P1 Apex & Smartbox Group.
Strong operational foundation and international reach across Europe.
ABOUT US
P1 Adventures is part of P1 Apex, a leading provider of premium driving experiences and corporate automotive events. P1 Apex is owned by Smartbox Limited Group, one of Europe’s leading experience platforms operating across multiple markets.
Together, P1 Adventures and P1 Apex have delivered more than 20,000 drive-yourself supercar experiences, placing us among the most experienced and trusted providers of performance driving experiences in Europe. This scale, combined with deep operational expertise, allows us to deliver international events
with the highest standards of safety, quality and execution.
With strong roots in motorsport, a proven track record and the backing of a leading European experience group, P1 Adventures offers clients and partners confidence, credibility and unforgettable moments on track.